The 2nd China (Hangzhou) International Wine & Famous Wine Expo
With the rapid development of China's economy and increasing of people's living standards, China has become the world's fastest-growing wine consumption country with its wine market is in a rapid growth rate of 20% per year. While the growth rate of the international market is only 1% -2% over the same period. In 2008, the growth of domestic wine consumption is alarming, which increased by 55% from January to May to grow over 40% on year-on-year basis. At the same time, the growth of imported wine remains more than 40% to 50% each year with the annual consumption growth of domestic wine market reaching 70% in 2011 and its retail scale reaching 60 billion to 70 billion, which is expected to exceed 90 billion in 2013 and double to 200 billion 5 years later. China's wine consumption volume has surpassed UK to become world's fifth-largest wine-consuming country. It can be seen that there exists huge developing potential for China's wine market! The wine industry is in a steady increase of its golden period, so wine investment will surely become a mainstream trend. Statistics show that wine consumption in Yangtze River Delta region accounts for 1/3 of that over the whole country, of which, the wine consumption of Zhejiang has an increasing rate of over 80%. Hangzhou, a city of high consumption, Wenzhou, a city with richest commercial resources, and Ningbo, a city with most outstanding achievements in the development of bonded port area, are all cities of Zhejiang Province. Besides, other cities of Zhejiang such as Shaoxing and Huzhou are entering a phase of rapid wine development. According to the data provided by Zhejiang Hotel Industry Association, wine accounted for 50% of alcoholic drinks on dining tables in 2011, and it has gradually become the most popular alcoholic beverage by Zhejiang People with the best wine market here for domestic consumption! It is also the first choice of commercial place in China for foreign vintners. All these advantages will be a solid foundation for the market development of domestic and overseas vintners!Review of the previous term
China (Hangzhou) International Wine & Spirits Expo of 2012 has been successfully held in Hangzhou on June 21. The expo of this term has attracted the participation of nearly 200 companies from more than 30 countries such as France, Spain, Italy, Australia, Portugal, Germany, the United States, and Bulgaria. The exhibition area is 15,000 square meters with 90% foreign wineries. 4 days’ continuous exhibition has attracted the visit of a total of 25,300 people (according to incomplete statistics), 80% of which are professional visitors of liquor distributors, wholesalers, star hotels, supermarkets, and clubs. Most of the exhibitors have found a dealer or have contracted orders. In 2013, we will continue to uphold domestic and overseas wine merchants to establish a brand image in China, realize sales objectives of the companies, and expand the scale of China's wine drinking consumption market, to create an international high-end wine show with most international effect. At the appointed time, we would like to warmly welcome the participation and visit of domestic and foreign wine merchants!
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Contact Person:Chen Wei
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