The Cake & Bake Show Manchester 2013
-The first live experiential event dedicated to cakes, breads and the art of baking is coming to Manchester! Following its SELL OUT launch show at Earls Court, London in 2012, the Cake & Bake Show Manchester promises to attract thousands of baking and cake decorating fans from around the country for three days filled with celebrity demos, live competitions, tasty treats and all the latest supplies and equipment.
Why Choose The Cake & Bake Show?
Take a look at the reasons why the Cake & Bake Show offers you the perfect platform to promote your product and build your brand...
An experiential event
As the first experiential event dedicated entirely to the cake decorating and baking market, The Cake & Bake Show offers an incomparable platform from which to promote your product or brand to a unique captive audience that is fanatical about cakes, breads and baking, and who has come with the aim of trying, buying and interacting with companies and brands such as yours…
A growth market
There’s no doubt that home baking and cake decorating are enjoying somewhat of a renaissance – official statistics show the market is up nearly 20% in the last year alone, which is impressive in the current economic climate.
"Home baking is one of the few categories that has continued to grow during the recession." Moji Forde, Sainsbury's home baking category planner
The home baking sector is now worth £645m, having almost doubled in the last 5 years*
41%* of Brits bake at least once a fortnight
The nation consumes £23.5m^ worth of cupcakes a year
The average consumer eats home-baked goods 4.6 times
ABOUT THE SHOW
The Cake and Bake Show was launched in response to this growth market, with the aim of offering people a place to taste, talk, learn and leave laden with produce and supplies. The show is breaking new ground as the UK’s only live consumer experiential event dedicated to this market – bringing together the nation’s favourite baking stars and top producers for a show filled with live demonstrations, interactive features and exciting competitions, plus delicious food and all the latest equipment.
Its inaugural show took place at Earls Court, London in September 2012, with tickets selling out more than a month in advance, and more than 21,000 visitors attending the two day launch event - testament to the nation’s passion for cake decorating and baking and its desire for an experiential event where people can be entertained, inspired and engage directly with the experts in the industry.
FIRST CLASS FEATURES - create a great day out and a lively atmosphere for exhibitors to conduct their business
HIGH PROFILE CELEBRITIES - draw the crowds and reach a wider audience
INTERACTIVE EXPERIENCES - ensure the buzz and visitor attendance is maintained throughout the show
About our visitors
The event appeals to everyone and anyone from professionals to homebakers, families and foodies alike. Thanks to the rise of celebrity bakers, best selling books and magazines dedicated to the subject, plus TV programmes such as the BBC's Great British Bake Off and ITV’s Britain’s Best Bakery, the trend for baking is drawing in a whole new demographic of young, creative professionals and amateur home baking enthusiasts, plus the next generation of junior budding bakers and cake decorators. And The Cake & Bake Show attracts them all…
Our visitors engage with the show year round via the Cake & Bake Club and our media pages, entering competitions, taking advantage of exclusive offers etc
Our visitors come to the show hungry – ready to buy and sample all the delicious produce in the marketplace - eating there and and also buying more to take home
Our visitors come to the show to shop – to pick up the latest supplies for their business or hobby, trying out new tools and equipment
Our visitors interact directly with the brands and products at the show, leaving a more lasting impression and creating brand loyalty
Contact Details
Contact Person:Luke Collings
Telephone:
Email:
-The first live experiential event dedicated to cakes, breads and the art of baking is coming to Manchester! Following its SELL OUT launch show at Earls Court, London in 2012, the Cake & Bake Show Manchester promises to attract thousands of baking and cake decorating fans from around the country for three days filled with celebrity demos, live competitions, tasty treats and all the latest supplies and equipment.
Why Choose The Cake & Bake Show?
Take a look at the reasons why the Cake & Bake Show offers you the perfect platform to promote your product and build your brand...
An experiential event
As the first experiential event dedicated entirely to the cake decorating and baking market, The Cake & Bake Show offers an incomparable platform from which to promote your product or brand to a unique captive audience that is fanatical about cakes, breads and baking, and who has come with the aim of trying, buying and interacting with companies and brands such as yours…
A growth market
There’s no doubt that home baking and cake decorating are enjoying somewhat of a renaissance – official statistics show the market is up nearly 20% in the last year alone, which is impressive in the current economic climate.
"Home baking is one of the few categories that has continued to grow during the recession." Moji Forde, Sainsbury's home baking category planner
The home baking sector is now worth £645m, having almost doubled in the last 5 years*
41%* of Brits bake at least once a fortnight
The nation consumes £23.5m^ worth of cupcakes a year
The average consumer eats home-baked goods 4.6 times
ABOUT THE SHOW
The Cake and Bake Show was launched in response to this growth market, with the aim of offering people a place to taste, talk, learn and leave laden with produce and supplies. The show is breaking new ground as the UK’s only live consumer experiential event dedicated to this market – bringing together the nation’s favourite baking stars and top producers for a show filled with live demonstrations, interactive features and exciting competitions, plus delicious food and all the latest equipment.
Its inaugural show took place at Earls Court, London in September 2012, with tickets selling out more than a month in advance, and more than 21,000 visitors attending the two day launch event - testament to the nation’s passion for cake decorating and baking and its desire for an experiential event where people can be entertained, inspired and engage directly with the experts in the industry.
FIRST CLASS FEATURES - create a great day out and a lively atmosphere for exhibitors to conduct their business
HIGH PROFILE CELEBRITIES - draw the crowds and reach a wider audience
INTERACTIVE EXPERIENCES - ensure the buzz and visitor attendance is maintained throughout the show
About our visitors
The event appeals to everyone and anyone from professionals to homebakers, families and foodies alike. Thanks to the rise of celebrity bakers, best selling books and magazines dedicated to the subject, plus TV programmes such as the BBC's Great British Bake Off and ITV’s Britain’s Best Bakery, the trend for baking is drawing in a whole new demographic of young, creative professionals and amateur home baking enthusiasts, plus the next generation of junior budding bakers and cake decorators. And The Cake & Bake Show attracts them all…
Our visitors engage with the show year round via the Cake & Bake Club and our media pages, entering competitions, taking advantage of exclusive offers etc
Our visitors come to the show hungry – ready to buy and sample all the delicious produce in the marketplace - eating there and and also buying more to take home
Our visitors come to the show to shop – to pick up the latest supplies for their business or hobby, trying out new tools and equipment
Our visitors interact directly with the brands and products at the show, leaving a more lasting impression and creating brand loyalty
Contact Details
Contact Person:Luke Collings
Telephone:
Email:
