Why Interpets 2013
-A gateway to the world's 2nd largest pet market, Japan!
Interpets, "International Fair for a Better Life with Pets", showed tremendous growth in it’s 2nd edition in the summer of 2012, and has already become the largest and only international fair for the pet industry in Japan.
Understanding that Japan is the 2nd largest pet market in the world, expectations from the global pet industry towards Interpets, the only gateway for overseas manufacturers to enter the Japanese pet market, continues to grow tremendously each year.
Interpets will come back to Makuhari Messe (Chiba, Japan) from 22nd to 25th, August 2013, as the meeting point for you and buyers who are looking for unique products from overseas, and also for pet owners looking to gain new ideas for leading a quality life with their pets.
Take this chance to start preparing for your participation and reserve your booth today!
High Quality Business Platform
The fair is an effective business platform for you to communicate with both trade buyers and consumers throughout a 4-day fair period.
Media Exposure
Media campaigns of 2012 resulted in coverage in the leading press such as 8 TV shows, 2 radio shows, 11 magazines, 46 newspapers, 187 online coverage and 2,600 blogs.
High Satisfaction Rate among Exhibitors & Visitors
94% of exhibitors in 2012 intend to come back to the 2013 fair 96% of the visitors both business and public in 2012 intend to visit the fair again in 2013.
Japanese Pet Market Information
Japanese Pet Market= 1.3 Trillion yen
By 2002, the Japanese pet market was worth 1 trillion yen, and has increased steadily over the last decade. For the past few years, the value has been stable at around 1.3 trillion yen. This market capitalisation is due to the population of dogs and cats in Japan reaching 11,816,000 and 9,550,000 respectively in 2011.
Trends in Pets Ownership
Popularity of smaller dogs
Small dogs have been gaining popularity in Japan. Dogs weighing 10kg or less accounted for 69.3% of Japan’s total domestic dog population in 2011 (up from 58.3% in 2003 and 66.4% in 2009). From that figure, ultra-small dogs weighing 3kg or less totalled 13.4% and small dogs between 3kg and 5kg numbered 23.8%.
Advanced aging among pets
Dogs over 7 years old accounted for 51.4% Japan’s total domestic dog population in 2011, while cats over 7 years old equalled 39.6%. The average life-span for dogs is 13.9 years while the average life-span for cats is 14.4 years. Due to wide availability of well-balanced pet foods as well as well-advanced pet medical care, pets are living longer lives.
Increase in indoor pets
The Japan Pet Food Association survey showed that over 76% of dogs and over 80% of cats are kept indoors. Keeping pets indoors is now more common than in the past in Japan. Pets kept indoors are less likely to become sick and live longer. This trend is also a driving factor to a longer lifespan among pets.
Pets ownership in Japan
According to a research conducted by the Japan Pet Food Association in 2011, 25.7% of total households in Japan own a dog, cat, or both as pets. The results also show that 37.9% of total households own some kind of household pet, including dogs, cats, birds, fish, or other domesticated animals. One of the characteristics of pets ownership in Japan is shown below; high percentage of potential pet owners (people who are willing to own pets).
Contact Details
Contact Person:Event Manager
Telephone:
Email:
-A gateway to the world's 2nd largest pet market, Japan!
Interpets, "International Fair for a Better Life with Pets", showed tremendous growth in it’s 2nd edition in the summer of 2012, and has already become the largest and only international fair for the pet industry in Japan.
Understanding that Japan is the 2nd largest pet market in the world, expectations from the global pet industry towards Interpets, the only gateway for overseas manufacturers to enter the Japanese pet market, continues to grow tremendously each year.
Interpets will come back to Makuhari Messe (Chiba, Japan) from 22nd to 25th, August 2013, as the meeting point for you and buyers who are looking for unique products from overseas, and also for pet owners looking to gain new ideas for leading a quality life with their pets.
Take this chance to start preparing for your participation and reserve your booth today!
High Quality Business Platform
The fair is an effective business platform for you to communicate with both trade buyers and consumers throughout a 4-day fair period.
Media Exposure
Media campaigns of 2012 resulted in coverage in the leading press such as 8 TV shows, 2 radio shows, 11 magazines, 46 newspapers, 187 online coverage and 2,600 blogs.
High Satisfaction Rate among Exhibitors & Visitors
94% of exhibitors in 2012 intend to come back to the 2013 fair 96% of the visitors both business and public in 2012 intend to visit the fair again in 2013.
Japanese Pet Market Information
Japanese Pet Market= 1.3 Trillion yen
By 2002, the Japanese pet market was worth 1 trillion yen, and has increased steadily over the last decade. For the past few years, the value has been stable at around 1.3 trillion yen. This market capitalisation is due to the population of dogs and cats in Japan reaching 11,816,000 and 9,550,000 respectively in 2011.
Trends in Pets Ownership
Popularity of smaller dogs
Small dogs have been gaining popularity in Japan. Dogs weighing 10kg or less accounted for 69.3% of Japan’s total domestic dog population in 2011 (up from 58.3% in 2003 and 66.4% in 2009). From that figure, ultra-small dogs weighing 3kg or less totalled 13.4% and small dogs between 3kg and 5kg numbered 23.8%.
Advanced aging among pets
Dogs over 7 years old accounted for 51.4% Japan’s total domestic dog population in 2011, while cats over 7 years old equalled 39.6%. The average life-span for dogs is 13.9 years while the average life-span for cats is 14.4 years. Due to wide availability of well-balanced pet foods as well as well-advanced pet medical care, pets are living longer lives.
Increase in indoor pets
The Japan Pet Food Association survey showed that over 76% of dogs and over 80% of cats are kept indoors. Keeping pets indoors is now more common than in the past in Japan. Pets kept indoors are less likely to become sick and live longer. This trend is also a driving factor to a longer lifespan among pets.
Pets ownership in Japan
According to a research conducted by the Japan Pet Food Association in 2011, 25.7% of total households in Japan own a dog, cat, or both as pets. The results also show that 37.9% of total households own some kind of household pet, including dogs, cats, birds, fish, or other domesticated animals. One of the characteristics of pets ownership in Japan is shown below; high percentage of potential pet owners (people who are willing to own pets).
Contact Details
Contact Person:Event Manager
Telephone:
Email:
