InterFood Astana, the Major Food Exhibition in the Capital of Kazakhstan
It is for many years already that InterFood Astana has been a mirror reflection of Astana’s grocery stores and supermarkets and also a significant event in the Kazakhstan food market. A signature feature of the exhibition is an integrated approach to presentation of the industry’s achievements – from foodstuffs to technology and manufacturing equipment.
Fast growth of the Kazakhstan food industry and retail unlocks tremendous opportunities for national and foreign suppliers. Each year, the exhibition brings together foodstuffs manufacturers and distributors, managers, manufacturing engineers, development and marketing experts, wholesale buyers, retail chains, shopping centres, stores and restaurants.
Exhibition Sections
Foodstuffs (dairy, meat, fish, confectionery, and bakery)
Food Additives and Ingredients for Foodstuffs
Alcoholic and Soft Drinks, Tea, Coffee
Processing Equipment for Food Industry
Equipment to Produce Foodstuffs, Drinks, Packaging
Packaging Technologies, Containers and Packaging
Refrigerating and Trading Equipment
Equipment for Shops and Supermarkets
Equipment for Cafes, Bars and Restaurants
Key Event
As its key event, InterFood Astana will feature a professional tasting competition of foodstuffs and drinks entitled Traditions of Quality. Winners will be awarded golden medals and diplomas and granted the right to place the medal’s logo on the award-winning product’s label and refer to the fact of being an award-winner when advertising their products.
By taking part in the tasting competition, manufacturers validate the quality of their products with special marks of distinction, which raises the buyers’ level of trust therein.
Advertising Campaign to Attract Qualified Visitors
Direct mail to circulate 15,000 complimentary invitations among addressees listed in the professional database that covers all leading companies of the food industry in Kazakhstan and Central Asia.
Circulation of flyers two months before the exhibition, which will allow visitors to register beforehand and get their badges at no cost.
Circulation of 5,000 invitations through business editions.
TV and radio advertisements.
Outdoor advertisements.
Advertisements and articles in business and leading media in Kazakhstan and Central Asia.
Web marketing.
Promoting the project at large international exhibitions.
InterFood Astana 2013 – new opportunities for business in Astana!
The large-scale exhibition of the food industry and packaging in Northern and Central regions of Kazakhstan, that will be held on April 17 -19, 2013, in Astana, at the exhibition center «Korme» – «InterFood Astana 2013» - demonstrates the all-round growth.
InterFood Astana 2013 Exhibition expects the participation of nearly 100 companies and more than 3.5 thousand of the visitors-specialists. Nowadays, 85% of exposition is already occupied, the territory of the exhibition increased by 25% comparing to the similar period of the last year.
Companies from 12 world countries have already informed about taking part at this event: Belarus, the Great Britain, Ghana, Germany, Spain, Kazakhstan, China, Poland, Russia, Thailand, Ukraine and France.
The variety of the confectionery and bakery equipment will be presented at the exhibition. The large-scale expositions will be supported by the stands of the following companies: Favourite-Techno (Kazakhstan-Italy) and Makiz Ural (Russia).
The significance of the event is underlined by the following words of Alexander Yakovlev, the Trade Representative of Russia in Kazakhstan, in his Welcome Letter to the exhibition participants: «The status value of this event is annually determined by the wide geographical variety of participants, rich spectrum of the latest achievements of the agricultural sector, and no doubts it has the positive influence on the further development of the industry. The participation of Russian companies makes us happy and proves the successful work at this market».
As its key event, Inter Food Astana will feature a professional tasting competition of foodstuffs and drinks entitled “Traditions of Quality”. The presented samples of products will be evaluated by the special committee and the chairman will be the Vice-President of Kazakhstani Food Academy, Mr. Sinyavskiy Yu.A. The winners will be awarded golden medals and diplomas and granted the right to place the medal’s logo on the award-winning product’s label.
«During 15 years of the exhibition where the leading brands of the industry presented their equipment and services, Inter Food Astana became a forum that combines the b2b and b2c formats. We are always glad to satisfy the needs of equipment, machine, foodstuff and packaging manufacturers and retail chains and restaurants. Because of this the exhibition exposition is increasing and the different interactive training events and competitions are held – and that is good», - Yevgeniy Gusak mentioned, the project manager.
At the Inter Food Astana 2013 Exhibition there will be the Second International Festival of the Culinary Art «The Work of Hands Astana 2013» sponsored by the Restaurants of Astana publishing house. The evaluation will be carried out by the chief-juri of international level. The competition has the aim to provide the experience exchange, to identify the perspective directions of the culinary art development and to improve the professional skills and team spirit.
Astana, the capital of the Republic of Kazakhstan, is developing administrative and business center of Kazakhstan with the modern infrastructure and excellent possibilities for business development. Nowadays, Astana is at the first place in Kazakhstan as of implementation of investments. In this regard the value of participation in the exhibition in b2b (business to business) format is difficult to overestimate. The «Inter Food Astana» Exhibition is the only one professional exposition that appears to be the place of meeting for local and foreign companies in food, processing and packaging industries in Astana, organized by the market leaders.
Contact Details
Contact Person:Ms. Krystal Karmody
Telephone:
Email:
It is for many years already that InterFood Astana has been a mirror reflection of Astana’s grocery stores and supermarkets and also a significant event in the Kazakhstan food market. A signature feature of the exhibition is an integrated approach to presentation of the industry’s achievements – from foodstuffs to technology and manufacturing equipment.
Fast growth of the Kazakhstan food industry and retail unlocks tremendous opportunities for national and foreign suppliers. Each year, the exhibition brings together foodstuffs manufacturers and distributors, managers, manufacturing engineers, development and marketing experts, wholesale buyers, retail chains, shopping centres, stores and restaurants.
Exhibition Sections
Foodstuffs (dairy, meat, fish, confectionery, and bakery)
Food Additives and Ingredients for Foodstuffs
Alcoholic and Soft Drinks, Tea, Coffee
Processing Equipment for Food Industry
Equipment to Produce Foodstuffs, Drinks, Packaging
Packaging Technologies, Containers and Packaging
Refrigerating and Trading Equipment
Equipment for Shops and Supermarkets
Equipment for Cafes, Bars and Restaurants
Key Event
As its key event, InterFood Astana will feature a professional tasting competition of foodstuffs and drinks entitled Traditions of Quality. Winners will be awarded golden medals and diplomas and granted the right to place the medal’s logo on the award-winning product’s label and refer to the fact of being an award-winner when advertising their products.
By taking part in the tasting competition, manufacturers validate the quality of their products with special marks of distinction, which raises the buyers’ level of trust therein.
Advertising Campaign to Attract Qualified Visitors
Direct mail to circulate 15,000 complimentary invitations among addressees listed in the professional database that covers all leading companies of the food industry in Kazakhstan and Central Asia.
Circulation of flyers two months before the exhibition, which will allow visitors to register beforehand and get their badges at no cost.
Circulation of 5,000 invitations through business editions.
TV and radio advertisements.
Outdoor advertisements.
Advertisements and articles in business and leading media in Kazakhstan and Central Asia.
Web marketing.
Promoting the project at large international exhibitions.
InterFood Astana 2013 – new opportunities for business in Astana!
The large-scale exhibition of the food industry and packaging in Northern and Central regions of Kazakhstan, that will be held on April 17 -19, 2013, in Astana, at the exhibition center «Korme» – «InterFood Astana 2013» - demonstrates the all-round growth.
InterFood Astana 2013 Exhibition expects the participation of nearly 100 companies and more than 3.5 thousand of the visitors-specialists. Nowadays, 85% of exposition is already occupied, the territory of the exhibition increased by 25% comparing to the similar period of the last year.
Companies from 12 world countries have already informed about taking part at this event: Belarus, the Great Britain, Ghana, Germany, Spain, Kazakhstan, China, Poland, Russia, Thailand, Ukraine and France.
The variety of the confectionery and bakery equipment will be presented at the exhibition. The large-scale expositions will be supported by the stands of the following companies: Favourite-Techno (Kazakhstan-Italy) and Makiz Ural (Russia).
The significance of the event is underlined by the following words of Alexander Yakovlev, the Trade Representative of Russia in Kazakhstan, in his Welcome Letter to the exhibition participants: «The status value of this event is annually determined by the wide geographical variety of participants, rich spectrum of the latest achievements of the agricultural sector, and no doubts it has the positive influence on the further development of the industry. The participation of Russian companies makes us happy and proves the successful work at this market».
As its key event, Inter Food Astana will feature a professional tasting competition of foodstuffs and drinks entitled “Traditions of Quality”. The presented samples of products will be evaluated by the special committee and the chairman will be the Vice-President of Kazakhstani Food Academy, Mr. Sinyavskiy Yu.A. The winners will be awarded golden medals and diplomas and granted the right to place the medal’s logo on the award-winning product’s label.
«During 15 years of the exhibition where the leading brands of the industry presented their equipment and services, Inter Food Astana became a forum that combines the b2b and b2c formats. We are always glad to satisfy the needs of equipment, machine, foodstuff and packaging manufacturers and retail chains and restaurants. Because of this the exhibition exposition is increasing and the different interactive training events and competitions are held – and that is good», - Yevgeniy Gusak mentioned, the project manager.
At the Inter Food Astana 2013 Exhibition there will be the Second International Festival of the Culinary Art «The Work of Hands Astana 2013» sponsored by the Restaurants of Astana publishing house. The evaluation will be carried out by the chief-juri of international level. The competition has the aim to provide the experience exchange, to identify the perspective directions of the culinary art development and to improve the professional skills and team spirit.
Astana, the capital of the Republic of Kazakhstan, is developing administrative and business center of Kazakhstan with the modern infrastructure and excellent possibilities for business development. Nowadays, Astana is at the first place in Kazakhstan as of implementation of investments. In this regard the value of participation in the exhibition in b2b (business to business) format is difficult to overestimate. The «Inter Food Astana» Exhibition is the only one professional exposition that appears to be the place of meeting for local and foreign companies in food, processing and packaging industries in Astana, organized by the market leaders.
Contact Details
Contact Person:Ms. Krystal Karmody
Telephone:
Email:
