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Current Position:Home » Expo » Meat industry »

VIV China 2012

zoom in  zoom out Published:2012-03-10   Views: 252    Status: status
Event Date 2012-09-23 - 2012-09-25
City BeiJing
Address Hall West 1 and 2 88 Yuxiang Road Tianzhu, Shunyi District Beijing 101318 China
Venue New China International Exhibition Center (NCIEC)
Organizer VNU Exhibitions Europe


Feed to Meat

Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store. 

Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled. To stay current with these developments, today’s meat business is about improving:

- yield - traceability - profitabilty
- quality - portioning - efficiency
- hygiene           - performance       - tranparency      

Meat producing and (further) processing companies adapt and impove their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in. 

VIV China: from Feed to Meat 
In its role as the nation's platform on animal production and meat processing, VIV China showcases the industry's developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China will represent every step in the meat production process. Related topics will be featured in the VIV China Conference. 

Meat safety is a global business - it’s your business!

The VIV China 2010 Organizers


VIV Worldwide
VNU Exhibitions
Ms. Anneke van Rooijen
P.O. Box 8800 
3503 RV Utrecht 
The Netherlands 

Tel: +31 30 295 2772 
Fax: +31 30 295 2809 


Beijing Tech Convention and Exhibition Center 
Ms. Yunyun Wang (Wendy) 
Rm 2015, Yuanliwuye Building 
No. 23, Hui Xin East Road 
Beijing 100029, P.R. China 

Tel: +86 10 649 88 358 
Fax: +86 10 649 50 374 

Mr. LIU Zhinzhao 
Tel: + 86 10 649 80 454 


VIV teams 
You are welcome to contact us with your questions and bookings. VIV China 2010 has a team in the Netherlands and a team in China.

The VIV team in the Netherlands has an international focus. International visitors, i.e. outside of China, can approach this VIV team in the Netherlands with their questions. Chinese visitors can contact the VIV team in China. 

Local agents 
VIV works with local agents throughout the world. Do have questions or would you prefer information in your native language? You are welcome to contact one of our local agents.

Contact Details
Contact Person:Ms. Yunyun Wang

VIV China will be held in Beijing from September 23-25, 2012. The international world of suppliers and buyers active in China will come together at the NCIEC, located nearby the international airport. National and international exhibitors at VIV China 2012 will represent their solutions and innovations within the Feed to Meat chain. Are you interested in attending VIV China 2012? More information about registration will be made available later on.
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