Feed to Meat
Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled. To stay current with these developments, today’s meat business is about improving:
| - yield | - traceability | - profitabilty |
| - quality | - portioning | - efficiency |
| - hygiene | - performance | - tranparency |
Meat producing and (further) processing companies adapt and impove their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability. The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.
VIV China: from Feed to Meat
In its role as the nation's platform on animal production and meat processing, VIV China showcases the industry's developments by the Feed to Meat concept. Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV China will represent every step in the meat production process. Related topics will be featured in the VIV China Conference.
Meat safety is a global business - it’s your business!
The VIV China 2010 Organizers
|
VIV Worldwide |
Beijing Tech Convention and Exhibition Center |
VIV teams
You are welcome to contact us with your questions and bookings. VIV China 2010 has a team in the Netherlands and a team in China.
The VIV team in the Netherlands has an international focus. International visitors, i.e. outside of China, can approach this VIV team in the Netherlands with their questions. Chinese visitors can contact the VIV team in China.
Local agents
VIV works with local agents throughout the world. Do have questions or would you prefer information in your native language? You are welcome to contact one of our local agents.
Contact Details
Contact Person:Ms. Yunyun Wang
Telephone:
