BioFach Japan, the oldest daughter of the World Organic Trade Fair BioFach in Nuremberg, has taken place in Tokyo since 2001. It is the only exhibition in Japan for this sector.
Contact Details
Contact Person:Mrs. Miriam Hempel
Telephone:
Fax:
The 11th edition of BioFach Japan, the platform for organic food, natural cosmetics and organic textiles, welcomed 168 exhibitors from 10 countries and 16,119 visitors to the Tokyo Big Sight exhibition centre in 2011.
The Organic Food Gallery, Vivaness Cosmetic Parlour, Organic Textile Street and Natural Eco Plaza present a comprehensive show for trade visitors from the wholesale and retail trade, import, catering and manufacturing.
The Japanese word “yuki” which means “organic” is well known to the Japanese population: 97% of the Japanese are familiar with this term. Every fifth Japanese regularly – once or several times per week – chooses an organic product. This lifestyle is reflected in the current total volume of domestic and imported organic products which comprises a total value of over 150 billion Yen (approx. 1.3 billion US$). The demand for organic products is still rising. The recent “Japanese Organic Market 2010 – 2011” study forecasts huge potential for the green market. Along with organic food, the demand for natural cosmetics and natural textiles is also increasing. Currently, the Japanese demand exceeds the Japanese supply. After the disaster in spring 2011, Japan is even more dependent on organic food imports than before.
This is your chance as an international producer to show your products in Japan! BioFach Japan presents new and innovative products in the area of food, natural cosmetics, natural textiles and natural products in special zones.
Some simple things to be observed for your participation:
Prepare Japanese information about your product / company
Make use of catchwords like tradition, family business
Japanese staff at your booth would be advantageous
Avoid loud colours in packaging and stand decoration
TIP: Personal contact to the market players is the key to the Japanese market.
Contact Details
Contact Person:Mrs. Miriam Hempel
Telephone:
Fax:
