Fruit Attraction 2012( International trade show for the fruit and vegetable industry)

 

1 KEY EVENT DATES 

 

Fruit Attraction is held the last week of October, which coincides with the end of the fruit season and the start of the vegetable season. 

It is also the time when distributors plan their annual campaigns.

 

2 COMMERCIALLY ORIENTED

 

Fruit Attraction brings together producers of a wide range of products. Producers come together with distributors, which makes Fruit Attraction an event that creates numerous commercial opportunities for all involved in the marketing chain.

 

3 MADRID (SPAIN), BUSINESS CENTRE

 

Spain is the leading fruit and vegetable producer-exporter in the world and it makes commercial sense that it be the host country for international distribution. Madrid, for its neutrality in the area of production, its ideal location, first rate transport and hotel facilities...and IFEMA, which has excellent installations and the ability to organise and assemble international trade fairs.

 

4 TRUE CAPACITY TO INVEST IN THE PROJECT

 

Through its association with FEPEX, Feria de Madrid invests to guarantee participating companies in FRUIT ATTRACTION a return on their investment, via:

 

A simple and economic attendance format.

International buyer programme of international distribution, through which Fruit Attraction aims to boost exhibitors' commercial transactions as well as open up new markets with great importing potential to participants. 

Objective: For entrepeneurs to create new opportunities to boost and broaden their business.

A powerful promotion, advertising and public relations campaign in all countries within the fair's reach.

Individual assessment for each exhibitor, regarding both the different participation models and communication methods to improve awareness of participating companies.

Objective: To optimize and exploit their presence at the fair to the full.

 

5 CONFERENCES AND EVENTS 

 

Through these events, Fruit Attraction will not only be an exhibition space, but also a meeting place where seminars of interest to the sector will be held, product presentations etc. Parallel events and activities to the show will also be held which will receive a lot of media exposure: Fruit Fusion, Vegetables Week Tour...