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Hong Kong:Frozen Food Asia 2012

zoom in  zoom out Published:2012-04-12   Views: 603    Status: status
Event Date 2012-09-11 - 2012-09-13
City Hong kong
Address Wan Chai,Hong Kong
Venue Hong Kong Convention and Exhibition Centre
Organizer Diversified Business Communications

Introduction
 Frozen Food Asia 2012

With Asia’s booming economy, China’s growing frozen food market is expected to reach $16.1 billion by 2012* and Hong Kong has an annual growth rate of 3.9%*, NOW is the time to ensure your company is well positioned to claim its share of this fast-growing lucrative market. Consumers in Hong Kong and China have more disposable income and busy daily lives and are in demand of more ready-made frozen foods and ingredients as well as convenient chilled food.

What Products are Consumers Buying?

% share by segment*:
Frozen ready meals & pizza – 39.8%
Frozen meat products – 25%
Frozen fish/seafood – 23.3%
Frozen vegetables – 7.5%
Other – 4.4%
*According to statistics from Datamonitor 2009

Why Hold a Frozen Food Show in Asia?

Opportunities from Asia’s booming economy
Countries in Asia Pacific have the world’s fastest growing gross domestic product. The region’s economy experiences a solid market growth* with:

  • China’s economy expected to grow 9.6% in 2011 and 9.2% in 2012,
  • India’s economy forecasted to expand 8.2% in 2011 and strengthen to 8.8% in 2012
  • Southeast Asia, including Singapore, Thailand, Malaysia and the Philippines will grow 5.5% in 2011 and 5.7% in 2012. Indonesia, Vietnam and Cambodia are expected to expand more than 6% in 2011 and 2012.

*According to the April 2011 report from the Asian Development Bank

Frozen food industry in the Asia-Pacific region is large and growing steadily

  • Asia-Pacific frozen food market represented $36.4 billion in 2008 and is expected to have a value of $45.8 billion in 2013*.
  • China frozen food market reached a value of $9.9 billion in 2007 and is projected to grow to $16.1 billion in 2012*.

*Statistics provided by Datamonitor November 09 and March 08 respectively

Why Hong Kong?

  • Hong Kong is strategically located in Southern China and its modern and efficient port terminal and free port status make it an attractive destination for tourism and business.
  • Fifty percent of the world’s population lives within five flying hours of Hong Kong. Hong Kong offers a wide range of accommodations (57,000 rooms in over 150 hotels), restaurants (about 11,000 to choose from) and 550 bars.
  • Hong Kong is an important re-export hub for frozen food products and a market of opportunity for this industry thanks to its economy characterized by low taxation and free trade.
  • Healthy eating is a growing trend in Hong Kong and consumer preferences are moving from fresh meat toward chilled/frozen meat, which is perceived as being safer and more hygienic. Consumer’s busy lifestyles and demand for convenience food are also a driving force for this trend with daily food shopping becoming less common.*

*According to Hong Kong Food Market Trends 2007 Report.

Frozen Food Asia in Hong Kong = Powerful Opportunity

Frozen Food Asia takes place alongside Asian Seafood Exposition and Restaurant & Bar Hong Kong – two successful professional shows that bring a targeted audience of more than 10,000 buyers and sellers. The co-location with Asian Seafood Exposition and Restaurant & Bar Hong Kong will give Frozen Food Asia access to an attractive audience including high volume catering, restaurants, supermarkets/hypermarkets, independent retailers, importers, distributors, wholesalers, airliners and cruise lines from the Asia Pacific region and Hong Kong – all in one location.

Gain instant face-to-face access to a targeted audience:

Restaurant & Bar Hong Kong audience includes:
38% Restaurant 13% Distributor/Supplier
16% Hotel 12% Retail/Other
13% Bar 8% Club

Asian Seafood Exposition attracts visitors from the following sectors:

34% Food Service/hotel/catering
20% Services
15% Importer/Exporter/Broker/Trader
9% Distribution
6% Retail
4% Manufacturing/Processing/Supplier
1% Equipment/Packaging
11% Other

Take advantage of the shows’ Key Buyer Program and cross-market your products to high volume buyers including*:

- HSH Frozen Foods SDN BHD
- Beijing Hualian Group
- Carrefour
- City Super Ltd
- Parknshop Supermarket (Hong Kong)
- Wellcome Group
- Tesco
- The Dairy Farm Co Ltd
- The Mall Group Co Ltd
- Mac Donald’s Corporation
- Wendy’s Arby’s group

 


Contact Details
Contact Person:Sarah Flanagan
Telephone:
Email:

Remark
The frozen food market in China is projected to grow to 16.1 billion by 2012* and Hong Kong has an annual growth rate of 3.9%*. The time is now to ensure your company is well positioned to claim its share of this fast-growing lucrative market.
 
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