Hong Kong:Frozen Food Asia 2012

With Asia’s booming economy, China’s growing frozen food market is expected to reach $16.1 billion by 2012* and Hong Kong has an annual growth rate of 3.9%*, NOW is the time to ensure your company is well positioned to claim its share of this fast-growing lucrative market. Consumers in Hong Kong and China have more disposable income and busy daily lives and are in demand of more ready-made frozen foods and ingredients as well as convenient chilled food.

What Products are Consumers Buying?

% share by segment*:
Frozen ready meals & pizza – 39.8%
Frozen meat products – 25%
Frozen fish/seafood – 23.3%
Frozen vegetables – 7.5%
Other – 4.4%
*According to statistics from Datamonitor 2009

Why Hold a Frozen Food Show in Asia?

Opportunities from Asia’s booming economy
Countries in Asia Pacific have the world’s fastest growing gross domestic product. The region’s economy experiences a solid market growth* with:

• China’s economy expected to grow 9.6% in 2011 and 9.2% in 2012,
• India’s economy forecasted to expand 8.2% in 2011 and strengthen to 8.8% in 2012
• Southeast Asia, including Singapore, Thailand, Malaysia and the Philippines will grow 5.5% in 2011 and 5.7% in 2012. Indonesia, Vietnam and Cambodia are expected to expand more than 6% in 2011 and 2012.

*According to the April 2011 report from the Asian Development Bank

Frozen food industry in the Asia-Pacific region is large and growing steadily

• Asia-Pacific frozen food market represented $36.4 billion in 2008 and is expected to have a value of $45.8 billion in 2013*.
• China frozen food market reached a value of $9.9 billion in 2007 and is projected to grow to $16.1 billion in 2012*.

*Statistics provided by Datamonitor November 09 and March 08 respectively

Why Hong Kong?

• Hong Kong is strategically located in Southern China and its modern and efficient port terminal and free port status make it an attractive destination for tourism and business.
• Fifty percent of the world’s population lives within five flying hours of Hong Kong. Hong Kong offers a wide range of accommodations (57,000 rooms in over 150 hotels), restaurants (about 11,000 to choose from) and 550 bars.
• Hong Kong is an important re-export hub for frozen food products and a market of opportunity for this industry thanks to its economy characterized by low taxation and free trade.
• Healthy eating is a growing trend in Hong Kong and consumer preferences are moving from fresh meat toward chilled/frozen meat, which is perceived as being safer and more hygienic. Consumer’s busy lifestyles and demand for convenience food are also a driving force for this trend with daily food shopping becoming less common.*

*According to Hong Kong Food Market Trends 2007 Report.

Frozen Food Asia in Hong Kong = Powerful Opportunity

Frozen Food Asia takes place alongside Asian Seafood Exposition and Restaurant & Bar Hong Kong – two successful professional shows that bring a targeted audience of more than 10,000 buyers and sellers. The co-location with Asian Seafood Exposition and Restaurant & Bar Hong Kong will give Frozen Food Asia access to an attractive audience including high volume catering, restaurants, supermarkets/hypermarkets, independent retailers, importers, distributors, wholesalers, airliners and cruise lines from the Asia Pacific region and Hong Kong – all in one location.

Gain instant face-to-face access to a targeted audience:

Restaurant & Bar Hong Kong audience includes:
38% Restaurant 13% Distributor/Supplier
16% Hotel 12% Retail/Other
13% Bar 8% Club

Asian Seafood Exposition attracts visitors from the following sectors:

34% Food Service/hotel/catering
20% Services
15% Importer/Exporter/Broker/Trader
9% Distribution
6% Retail
4% Manufacturing/Processing/Supplier
1% Equipment/Packaging
11% Other

Take advantage of the shows’ Key Buyer Program and cross-market your products to high volume buyers including*:

- HSH Frozen Foods SDN BHD
- Beijing Hualian Group
- Carrefour
- City Super Ltd
- Parknshop Supermarket (Hong Kong)
- Wellcome Group
- Tesco
- The Dairy Farm Co Ltd
- The Mall Group Co Ltd
- Mac Donald’s Corporation
- Wendy’s Arby’s group