China:BioFach China 2012

BioFach China creates Consumer Awareness for Organic Brands!

BioFach China is first and foremost an exhibition for traders. However, in emerging organic markets business-to-consumer communication is of particular importance. Pioneering organic companies are required to show and explain their brands to consumers and consumers who need to develop a more comprehensive understanding of the special features and particularities of organic food production. As a consequence, BioFach China will not only open its doors to consumers on the last day of the exhibition but also offer a specific consumer-education programme.